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THE DNA OF SOHU VIDEO

Extracted the DNA of Sohu Video, and created a visual accent accordingly throughout the entire products.

Sohu video design: Awards

ICON DESIGN

As the UI getting more and more simple. icon plays a very important role in the UI system, It addresses the temperament of the entire product, I extracted the minimal element with some transform to build a style which is unique、aesthetic、accessible, every icon with a little bit color to distinct with each other, the combination with characters is even easier for the users to recognize.

Sohu video design: Awards

EMOTIONAL DESIGN

I deeply believe that the product is not a machine just full of functionality but also with temperature. We really care about our users' feeling throughout the whole journey

Sohu video design: Awards

SOLUTION

Finally, we took the minimalist style which was adapted to our brand and emphasized our content.
It served hundreds of millions of users for 2 years.

Sohu video design: Awards

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